(FREE CODE) gTag Implementation - Shopify Customer Events

(FREE CODE) gTag Implementation - Shopify Customer Events

Setting up conversion tracking with enhanced conversions using gTag on Shopify is essential for accurately monitoring and optimizing your marketing efforts. This guide provides clear and concise steps to remove existing tagging code, implement the new tracking code, and ensure everything is correctly configured to avoid double counting.


Remove All Previous Instances of Tagging Code

  • Navigate to your Shopify admin panel.
  • Go to Online Store > Themes > Actions > Edit Code.
  • Locate and remove any existing Google Analytics (GA4) and conversion tracking code in your theme files to avoid double counting.

Set Up the New Customer Event

Check out this video for further instruction. The code is available in the description.

Add the Code in Shopify Customer Events

  • Log in to your Shopify admin panel.
  • Go to Settings > Customer Events.
  • Create a new customer event and name it appropriately.
  • Paste the copied code into the customer events area.
  • Replace G-XXXXX ID with your actual Google Analytics tracking ID.
  • Replace your conversion id/label with your actual conversion ID and label from your Google Ads account.

Save and Connect Your New Customer Event

  • After pasting and updating the code, save your new customer event.
  • Ensure it is connected and active on your Shopify site.

By following these steps, you'll ensure accurate conversion tracking on your Shopify site, enabling better insights and optimizations for your marketing campaigns.

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