How to Set Up Google Ads Conversion Tracking on Wix Using Google Tag Manager

If you're managing a website on Wix and want to track Google Ads conversions, setting it up with Google Tag Manager (GTM) can streamline the process. In this guide, we’ll walk through how to implement Google Ads conversion tracking using GTM on your Wix website, based on a step-by-step video tutorial.

Step 1: Access Your Wix Dashboard

1. Login to Wix: Begin by logging into your Wix account and accessing your website’s dashboard.
2. Edit Your Site: Once on the dashboard, click on the Edit Site button to start customizing your website.
3. Navigate to Settings: In the edit mode, look for the Settings option at the top of your screen.
4. Marketing Integrations: Under settings, find the Marketing Integrations section. This is where Wix allows you to add tracking tools like Meta and Google Tag Manager.

Step 2: Set Up Google Tag Manager in Wix

1. Connect Google Tag Manager: If you haven’t connected GTM to your Wix site, the button will say Connect. Click it to start the integration. If it’s already connected, it will show a View button.
2. Add Your GTM ID: After clicking Connect, you’ll need to input your GTM ID. You can find this ID by logging into your Google Tag Manager account. It’s located in the top-right corner of the GTM interface.
3. Paste the GTM ID into Wix: Ensure that there are no extra spaces before or after the ID. Once you’ve added it, click Save.

Step 3: Create a Google Ads Conversion Action

1. Access Google Ads: Go to your Google Ads account and click on Tools and Settings.
2. Create a New Conversion Action: If you don’t have one set up yet, click on New Conversion Action. Follow the prompts to create a conversion action for a form submission on your website.
3. Define Conversion Parameters: Give your conversion action a clear name (e.g., “Lead Form Submit”), assign a value if applicable, and set the conversion source to Website.
4. Tag Setup: Choose Use Google Tag Manager for the tag setup method. Copy both the conversion ID and conversion label.

Step 4: Configure GTM for Google Ads Conversion Tracking

1. Add a New Tag: In GTM, navigate to the Tags section. Click on New to create a new tag, then choose Google Ads Conversion Tracking as the tag type.
2. Enter Conversion Details: Paste the conversion ID and label you copied from Google Ads.
3. Name the Tag: Give your tag a clear and descriptive name (e.g., “Google Ads Conversion Tracking”).

Step 5: Set Up a Trigger in GTM

1. Create a Custom Event Trigger: To make sure your conversion tracking fires when a form is submitted, you need to create a custom event trigger in GTM.
2. Custom Event Name: Wix automatically sends a data layer event called generate_lead whenever someone submits a form. In GTM, create a custom event trigger for this event name (generate_lead).
3. Link the Trigger to Your Tag: Once the trigger is set up, link it to the Google Ads conversion tracking tag you created earlier.

Step 6: Preview and Publish Your Changes

1. Preview Mode: Before publishing your changes, switch to preview mode in Google Tag Manager to test that everything is working properly. This allows you to see if the tags fire when someone submits a form on your Wix site.
2. Publish: Once everything is tested and working, click Submit to publish your changes.

Final Thoughts

By following these steps, you can easily track form submissions as Google Ads conversions on your Wix website using Google Tag Manager. This setup can save you both time and development costs, and it’s straightforward enough that you won’t need to hire extra help. Plus, it gives you better control and visibility over the performance of your Google Ads campaigns. Happy tracking!