Agency Partnership
WithinSites
A long-term measurement and ad tech partnership built around one of Canada's largest Shopify brands.
The challenge
WithinSites needed a measurement partner who could design and operate a scalable tracking framework for one of their largest Canadian Shopify clients, without slowing down their media team or fragmenting their tag stack.
Our approach
We architected the entire measurement layer in Google Tag Manager: Enhanced Conversions for Google Ads, full GA4 Enhanced Ecommerce, and a Shopify Customer Events–based data layer feeding consistent events across the funnel. We then partnered with their media team on campaign setup so strategy and signal stayed aligned.
The outcome
An integrated tagging + media operating model that gives bidding algorithms clean, high-fidelity signal, and a durable foundation the WithinSites team can keep building on.
What we delivered
- Google Tag Manager
- Enhanced Conversions
- GA4 Enhanced Ecommerce
- Shopify Customer Events
- Campaign Architecture
Want results like this?
Tell us about your stack. We'll show you what's possible.
