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    GA4 Implementation & Configuration

    We configure GA4 properly so the data means something and plugs cleanly into the rest of your stack.
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    The engagement

    What's included

    • Full GA4 property setup with proper data streams
    • Custom event tracking for key user interactions
    • Key event configuration aligned with business goals
    • Audience building for remarketing and analysis
    • Exploration reports and custom dashboards
    • BigQuery linking for advanced data analysis

    Beyond the Default Setup

    Most GA4 installs stop at pasting the tag. We configure custom events for forms, clicks, scroll depth, downloads and video, all under one consistent naming taxonomy.

    A custom GA4 dashboard for a client: sessions, purchases and revenue by source at a glance.

    Key Events That Drive Decisions

    Key events replace goals. We set them up around real outcomes: leads, calls, purchases and bookings, with proper attribution.

    Key events starred in GA4, ready to import into Google Ads as conversions.

    GA4 and Google Ads Integration

    We link your properties, import key events as conversions, and build audiences that feed your ad targeting.

    Data collection set up correctly: Google signals and user-provided data enabled.
    A completed GA4 to Google Ads link, so audiences and key events flow into campaigns.
    Reports by Google Ads, organic and email traffic once the link is live.
    Outcomes

    GA4 properties that actually drive decisions.

    Custom event taxonomy to BigQuery exports: GA4 you can trust.

    30+
    Custom events configured per property on average
    Standard delivery
    12 days
    Median rollout from kickoff to live key events
    Standard delivery
    100%
    GDPR-compliant rollouts via Consent Mode v2
    EU clients
    Sheridan College
    GA4 taught at the college level
    Beach House Art
    GA4 with full funnel coverage
    LIKE Communications
    GA4 onboarding at agency scale
    See all case studies

    Related Services

    Conversion TrackingGoogle Tag ManagerReporting & Dashboards

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    Book a free consultation and we'll walk through your stack, your goals, and where we can move the needle fastest.

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