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    Conversion Tracking & Analytics Setup

    Conversion tracking is the foundation of every smart bidding decision. We make sure the data in your stack is accurate and tied to revenue.
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    The engagement

    What's included

    • Google Ads conversion tracking with proper attribution
    • GA4 event setup and key event configuration
    • Enhanced conversions for better match rates
    • Phone call conversion imports and offline conversion uploads
    • Cross-domain tracking for multi-site setups
    • Conversion value rules and data-driven attribution

    Why Tracking Accuracy Matters

    Smart Bidding only optimizes as well as the data you give it. Double-counted or missing conversions send it after the wrong goals.

    We audit your tracking, find the gaps, and rebuild it when needed.

    One Purchase action feeding all 44 campaigns, with real conversion value as the bidding signal.

    GA4 and Google Ads Working Together

    We configure both: GA4 for behavior analysis, Google Ads conversions for bidding signal.

    A container we built: GA4, Google Ads, Conversion Linker and Enhanced Conversions on one clean signal.

    Enhanced Conversions

    We send hashed first-party data to Google through GTM, lifting match rates as cookies fade.

    Our custom Formspree listener: one clean form event instead of guessing at thank-you pages.
    The User-Provided Data variable feeding hashed email to GA4 and Google Ads.
    GTM Preview confirming Enhanced Conversions for Leads firing with email and phone passed through.
    Outcomes

    Clean tracking. Honest signal. Real revenue.

    Accurate conversion data makes smart bidding work. These results came from rebuilding the measurement layer.

    +47%
    Conversion match rate after Enhanced Conversions rollout
    Avg. across clients
    −32%
    Cost per conversion once double-counting was fixed
    Bear Woods
    14 days
    Median time from kickoff to clean conversion data
    Standard delivery
    Bear Woods
    Conversion tracking rebuilt from zero
    Caliber Sport Systems
    Phone + form attribution unified
    Armatura Bespoke
    Enhanced Conversions from day one
    See all case studies

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    Ready to make this
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    Book a free consultation and we'll walk through your stack, your goals, and where we can move the needle fastest.

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