The Shopify Tracking Challenge
Shopify limits checkout, and standard GTM breaks at the most critical step. We use Customer Events and server-side methods to track purchases accurately, with full product detail at every step.
The engagement
Shopify limits checkout, and standard GTM breaks at the most critical step. We use Customer Events and server-side methods to track purchases accurately, with full product detail at every step.
Our own Shopify dataLayer and Customer Events code, refined across dozens of stores. It pushes consistent, structured ecommerce events from day one.
A proper data layer is the foundation: one source of truth for GA4 reports, dynamic remarketing and Meta catalogs.
Every platform tracks conversions independently: Google, Meta, TikTok, Pinterest. No double counting, no missed conversions, no conflicting numbers.
We add Meta Conversions API and Enhanced Conversions to recover lost attribution. Consent Mode v2 respects privacy while keeping modeled conversions.
Customer Events and Consent Mode handled properly, so every channel sees the same revenue.
Book a free consultation and we'll walk through your stack, your goals, and where we can move the needle fastest.