E-commerce
Bear Woods
A measurement rebuild that took Shopping ROAS to 600%.
600%
Return on Ad Spend
0
Double-counted conversions
The challenge
Bear Woods' advertising was being held back by a measurement stack that double-counted conversions and fed unreliable signal into the auction.
Our approach
We rebuilt the measurement layer from the ground up, fixing the double counting, restructuring Google Analytics for accurate reporting, and configuring custom goals in Google Ads for sharper optimization.
The outcome
With clean data flowing in, Shopping campaigns and feed-driven asset groups optimized against real revenue. The result: a 600% ROAS.
What we delivered
- Conversion Tracking
- Google Analytics Rebuild
- Google Ads Custom Goals
- Shopping Campaigns
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