E-commerce
Toss Bryan
A full Shopify tagging stack that drove a 500% ROAS.
500%
Return on Ad Spend
5×
Revenue per $1 spent
The challenge
Toss Bryan needed a Shopify measurement stack that was both privacy-aware and accurate enough to feed smart bidding across Google Ads and Meta, without losing signal at checkout.
Our approach
We deployed GTM, Meta Pixel, GA4 Enhanced Ecommerce, and Enhanced Conversions on top of a structured dataLayer using Shopify Customer Events and Consent Mode. We also built a custom GTM/dataLayer monitoring app and ran 1:1 consultation on Shopping, GTM, GA4, and dynamic remarketing.
The outcome
A 500% ROAS. Five dollars of revenue for every dollar of ad spend, backed by a tag stack the team can trust.
What we delivered
- Shopify Tagging
- GTM
- GA4 Enhanced Ecommerce
- Enhanced Conversions
- Consent Mode
- Dynamic Remarketing
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