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    The Butler's Closet logo

    E-commerce

    The Butler's Closet

    A full analytics rebuild that turned customer behaviour into clear decisions.

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    The challenge

    The Butler's Closet wanted real visibility into customer behaviour and a tag stack that could power retargeting at scale.

    Our approach

    We implemented GTM, GA4 with Enhanced Ecommerce, and Dynamic Remarketing, giving the team a clean dataLayer and audience signals to work from.

    The outcome

    A measurable, audience-aware ecommerce stack that supports day-to-day decisions and longer-term strategy.

    What we delivered

    • GTM
    • GA4 Enhanced Ecommerce
    • Dynamic Remarketing
    • Audience Strategy

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