Sports Equipment
Caliber Sport Systems
Granular Search campaigns and clean conversion data, working as one system.
The challenge
Caliber sells specialized equipment across many product lines, each with its own buyer journey. Generic campaign and tracking setups would dilute signal.
Our approach
We architected a granular Search structure with tightly themed ad groups by product type, then wired GTM, GA4 events, and Google Ads conversion imports for both forms and calls underneath it.
The outcome
Smart bidding now optimizes against real intent, not guesswork, with conversion data flowing cleanly back into the auction.
What we delivered
- Google Ads Search
- Campaign Architecture
- GTM
- GA4 Events
- Call Tracking
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