E-commerce
Soma Coffee Company
Shopping ads and GA4 Enhanced Ecommerce wired into a Shopify coffee brand.
The challenge
Soma Coffee wanted to grow their Shopify revenue with paid traffic, and needed proper analytics to understand what was actually working.
Our approach
We launched Google Shopping to drive targeted traffic and implemented GA4 Enhanced Ecommerce on Shopify so every step of the customer journey was measurable.
The outcome
Targeted traffic, accurate ecommerce reporting, and a stack that supports data-driven decisions.
What we delivered
- Google Shopping
- Shopify
- GA4 Enhanced Ecommerce
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