Fashion
Armatura Bespoke
Full tagging stack and Search architecture, first paying customer in three days.
3 days
To first paying customer
The challenge
Armatura needed their bespoke wedding and business suit lines tracked end-to-end so every inquiry could be attributed back to the campaign that produced it.
Our approach
We built the full tagging stack: GTM, GA4 with Enhanced Conversions, and Google Ads conversion tracking on a structured dataLayer. Then we layered Search campaign architecture and negative keyword governance on top.
The outcome
Clean signal from day one and a paying customer closed within three days of launch.
What we delivered
- GTM
- GA4 Enhanced Conversions
- Google Ads Conversion Tracking
- Search Architecture
- Negative Keyword Governance
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